Online Advertising (OnlineAd)
Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. We’ll cover the key players, as well as the multitude of different creative formats and executions and how those ads are delivered and tracked. Find out about the major digital platforms, including search, social, and mobile, in terms of each marketplace, the key players, and marketing opportunities. We’ll also build an understanding the digital campaign planning process along with the process of implementing, tracking, and reporting on the success of online advertising campaigns.
User Experience for the Web (WebUX)
The discipline of user experience examines how we interact with the products and systems that surround us; everything from our kitchen appliances to smart phones. This course provides an overview of the general principles of user experience for the online world. You will learn about tools and techniques you can use to begin to create great user experiences. It will address the design of websites and customer interactions for the online world.User experience also involves balancing the needs of users with the business objectives, and resolving any conflicts between the two. Learn why it is so important to learn about your users, and be introduced to some useful tools to help do this, such as user profiling and personas. Students will also learn about the design process itself, and how user-centred design fits with traditional software development cycles.
Writing for the Web (WriteWeb)
Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This course brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation.Find out how content can impact the reader’s experience, as well as how the reader’s experience can impact the way they interpret online content.
Enhancing the quality of our outcomes communication to stakeholders
Presented by Hilary Flanagan, University of Notre Dame, USA
Improving communication with our stakeholders.
Change is Reality
Presented by Taye Marris, Lyndall Parting & Helen Gardner
Increasing student engagement with your career service.
Connect Contribute Influence
Presented by Yvonne Gaut
Using resume assistance services to influence careers outcomes.
Engaging Students – Social Media
Presented by UNSW
Like Me Dammit
Presented by Alan McAlpine
The value of Facebook alongside the challenges of engagement.
Successfully Engaging Students
Presented by Tony McAvaney & Lynne Sowerby